Dan Gregory 008

Dan Gregory "Voted top 25 C-Suite Speakers to watch in 2016!"


What drives human behavior?

What makes us buy?

What makes us buy in?

What makes us follow and build cultures of the willing, the enthusiastic, the voluntary and evangelistic?

What makes us lift, and strive and perform the extraordinary

What is Human motivation and how does it work?

Many people tend to think of Personal Motivation as something we beat into ourselves through affirmations and SMART goal setting, that Customer Motivation is to be found through persuasive sales pitches and clever marketing slogans and that Team Motivation is to be found in employee compliance and heirarchical authority. But this is to misunderstand human behavior and what drives us. 

Dan Gregory has made a lifelong study of human behavior and today, rather than having a single theory of Human Motivation, we understand that different contexts require different behavioral levers to prompt us into action or to help us resist the temptation of habit. Our identities, or I.D.ology, determine what products we buy and the stories we buy in to. Our survival brains drive our initial decision making with regards to change, which makes Behavioral Design critical to engagement and managing new behaviors and training. And our Belief Systems determine not only what we are prepared to do and those we are prepared to follow, but critically, who and what we believe we can be and achieve.

Dan Gregory believes our capacity to understand Human Motivation is directly linked to our success as an individual, as a sales person, a leader, a team and as an entire organization and community. Ultimately, it informs our ability to be engaging Leaders & Key People of Influence.

Dan Gregory CEO Bio

Dan Gregory


Dan Gregory is the Co-Founder, President and CEO of The Impossible Institute™, a strategic think-tank that helps organizations understand what motivates the staff, customers and communities so that they can make what’s not… possible! 

A Behavioural Researcher & Motivation Strategist, Dan Gregory works as a speaker, author, educator, and social commentator,

Dan’s specialization is behavior and belief systems – our drives, our motives, the things that make us buy and the things that make us buy in. In short, the business of human motivation.

He helps leaders, managers, sales teams, marketers and individuals understand what inspires them toward action, what influences their behavior, what lights them up and builds cultures of the willing. In doing so, he helps them develop more influence in their business and personal lives.

Leading one of the country’s most prolific creative teams, Dan Gregory has helped develop new product lines for Coca-Cola and Unilever, invented new media formats for News Corp, created interaction systems for categories as diverse as fast food chains and government departments and launched internal and external engagement campaigns for companies as varied as News Ltd, Vodafone and MTV.

In that time, Dan also

  • Directed the strategic and creative team behind the most successful new product launch in Australian history with business partner, Kieran Flanagan
  • Oversaw the most successful brand resurrection achieved anywhere in the world.
  • He works as a White Ribbon ambassador and serves as a Director on the Board helping to make violence against women a man's issue too
  • He is a partner and ambassador for Thought Leaders Global - an organization dedicated to helping smart people be commercially smart also.

Dan Gregory is a captivating speaker whose business acumen is matched by a rapier wit and rare human insight gained during a three year sabbatical working on the US and UK stand-up comedy circuits – skills put to great use in front of millions of viewers as a regular on ABC TV’s “Gruen” series.

His mission is to elevate and transform our understanding of Human Motivation and help those he works with to become key people of influence.

Dan's Keynotes



#Motivation #Behavior #Influence

What makes us buy. What makes us buy in.”

Whatever success we experience in business and in life is directly linked to our understanding of human motivation and behavior - our own, and that of those around us. 

To be more influential as leaders, as sales and marketing professionals and in our own personal performance, we need to know what drives our decision making and choices.

In this insightful, challenging and entertaining presentation, Dan will help you identify and understand what’s driving your customers, your team, your decision making, trends in the market place, your community… oh, and you too. 

He’ll share the elements of insight-based influence and how all of us can be both more engaging and engaged. 

Specifically, he’ll reveal:

• How to harness the power of a compelling identity

• How to align goals with values

• The cognitive biases that undermine influence

• The psychology of value

• How to match messaging to personality types

• The language of leverage

Born to believe

Born to Believe

#Motivation #Behavior #Mindset

“How compelling beliefs trump impotent facts.”

The most powerful force in the human mind is a compelling belief. 

People will fight for them, die for them, defend their irrationality and evangelize on behalf of them. There are beliefs that empower and command us to action, those that inspire and rouse and others that limit our potential, cause us to shrink and live painfully beneath our possibilities.

So how do we harness these incredible thought patterns to build cultures of the willing, create customers who are enthusiastic and lift our own performance and mindset?

In this provacative and enngaging presentation, Dan will reveal how beliefs are formed, shared & achored and how they can have an extraordinary impact in our business and personal lives. 

Specifically, he’ll outline:

• The importance of “Story-Doing”

• The tricks of the persuasive arts

• How the brain works through heuristic short cuts

• How we are compelled to make meaning

• Why a lie can actually be a good thing

• How beliefs are formed and shared and create the foundations of culture and mindset

Behavior by Design

Behavior by Design

#Motivation #Behavior #Strategy

“How design beats discipline & motivation.”

No one is motivated all the time, and certainly, no one is disciplined in every area of their lives. 

However, most traditional models of motivation (whether they be intended to inspire a team, move a community, shift a product or change a personal behavior), are achored in two primary strategies - motivation and discipline. The problem is, these are both short term strategies.

A more effective strategy is that of Behavior Design. BD builds motivation into our actions, habits, processes, systems, language, environments and contexts at an intrinsic level, making influence, engagement and conversion more likely and more sustainable.

In this exciting and inspirational presentation, Dan will help you understand that influence and motivation don’t happen in a vaccuum, but are in fact dependent on environmental and systemic factors we all have access to and control over.

Specifically, he’ll demonstrate:

• Why we need to design failure into our processes

• How changing the context changes everything

• How we can use Behavior Design every day

• Why value and influence is situational

• How to design with a bias towards success

With Kieran Flanagan

Dan also co-presents with his business partner, Kieran Flanagan, in keynotes, workshops and multi-day programs, including:

• Pitch, Present & Persuade

• I.D.8.

• Read the Room

• Stand Out

Read more about Kieran

The Impossible Institute™

The Impossible Institute™ is a strategic think-tank founded with a view to making what's not... possible!™ We specialize in:

• Capabilities Development 

• Innovation Design

• Leadership Advisory

• Business Strategy

Read more

Stones for David™

Stones for David™ is a business and brand strategy program specifically designed for the needs of SME's and Entrepreneurs. We facilitate:

• Business Strategy

• Engagement Strategy

• Creative Strategy

• Implementation Strategy

Read more

"Signs of genius."


"Dan had the room engaged from the outset and took our team on a 90 minute journey, resulting in eyes and minds being opened to new opportunities. The feedback after the event was overwhelmingly positive - we wouldn’t hesitate in working with Dan again in the future."


"I have the opportunity to work with many speakers and presenters throughout the year, and I can say without bias that (Dan’s) presentation was the best I have seen in a very long time."


"An extraordinary ability to solve highly complicated and political problems."


“Dan has that unique ability of entertaining an audience with humour while giving them a wide range of strategies that can make a significant difference to their bottom line.”


“Dan Gregory appeared at our annual top tier dealer network conference as our keynote presenter. Dan was engaging, entertaining and informative and we were so impressed that we are preparing to work with him again this year for another area of our business.”


“It was a pleasure to deliver the creative genius of Dan Gregory to our members at the 2012 Real Estate IQ Conference. Dan’s infectious enthusiasm, coupled with his advertising brilliance, was incredibly well received by our audience with many following up on his presentation in months to come. I would personally recommend Dan’s services to any event manager who is looking to effectively engage, educate and inspire their delegates.”


“What a fantastic way to kick off the new year!  (We've been) flooded with phone calls and emails about Dan and what a wonderful speaker he was.”


“Rarely have I heard anybody articulate their thoughts with such clarity and vision. His intelligence and insight provides a much greater understanding of how to engage your customers, consumers and the community. I would whole heartedly recommend Dan, you will never be disappointed.”


"I was laughing and learning... he's and Australian Ricky Gervais!"


"He more that lives up to his own advertising!"


"Our recent Business Partner Exchange event was a great success, largely in part due to Dan Gregory. Dan met our brief completely, with his presentation providing a strong and supportive storyline for our brand launch. We couldn’t have asked for more, and are looking forward to other opportunities to work with Dan in the future."

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